Web Design
GUIDE

Why Good Design Matters

Description: Good design quite simply means the difference between success and failure online. Read on to find out more.

Some newbies to internet business think that all they need to do to make a nice income online is to throw together a website, get it online and sit back and wait for the money to start rolling in.

Unfortunately things aren't so simple. If you take a look at the most successful businesses online today - think of Google, Amazon and eBay for example - it's painfully obvious that every single one of those websites is well designed, nicely balanced and appeals to the needs of the people who find them.

This is no coincidence. While a good website design won't automatically guarantee your success online - you will still need a good business idea and a solid foundation on which to build your website in the first place - it will certainly push you further towards the success you seek if it's a fair representation of your business as a whole.

Therein is the key to why good design matters. Your website is a reflection of your whole business. If people discover your website and it's badly put together, unprofessional looking and a mish mash of ideas that just don't make the grade, they aren't likely to get a very good impression of what the business behind the website is like. Your business might be one of the best in its field - but if your site doesn't show that fact to people, it won't be a success.

A well designed website also has the ability to make people stay on it for much longer. If it's easy to browse round then people are likely to do so, and that can mean more sales for you. Good navigation is crucial to a good website - if you don't have it even the best website can fall down as people get frustrated and go elsewhere instead of struggling to find what they're looking for.

In short, good design reflects on you and your business. It's not too hard to obey some simple rules about layout and good design, and by doing so you could increase your business significantly.