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Ten Easy SEO Techniques

Description: If you are looking to get more traffic to your website, try these ten techniques for quickly and easily pleasing the search engines to achieve your goal.

Most SEO techniques are actually not that difficult to pick up; it's the combined effort of all of them together which gets the results you desire.

Here are ten techniques you can start using now to improve the traffic you are getting to your website.

1. Add valuable content to your site. The web is built on content, so it stands to reason that it would hold a great deal of importance for anyone looking to improve their search engine rankings. Don't look at content as being something that is chock full of keywords; make sure it has a genuine value and the search engine spiders will sit up and take notice.

2. Create good page titles. Your home page should have the title of your overall site, but other pages will be on different but related subjects, so make sure each one has a good title that is ideally a good solid key phrase that people might look for via the search engines.

3. Check your keyword density. Three to five per cent is about right. Make sure your keywords don't stand out among the rest of the content. A properly keyworded article should always be readable and interesting - it shouldn't be on your site simply as a vehicle for carrying keywords.

4. Link between the different pages on your site. A site map can help in this respect, but make sure you create links between different pages in other ways too, such as using clickable links within articles.

5. Update your site regularly. This should go without saying but this fact alone can significantly help to boost your ranking in the search results. The spiders that crawl the web are attracted by sites that are regularly updated and they will report back with all the changes they find to the search engines. This basically means that you will automatically be getting more attention simply by tweaking your site every day or two - and your PageRank will receive a welcome boost as a result.

6. Make use of the free web tools available to analyze your website. There are plenty of them around, and they can tell you what your ranking is at present and how many incoming links you have, as well as providing a host of other data that can help you to refine and nurture your current search engine optimization techniques. Make sure you use them every week or so to keep tabs on your current results and see what's working and what isn't.

7. Research your keywords. This is especially important if you want to reach the right audience. Some keywords are more competitive than others, and some will bring you a steady stream of traffic with virtually no competition at all. Regular analysis of your site and the keywords you are using will help you to pitch your content to the right people, improving your results and increasing your traffic flow at the same time.

8. Don't forget to build your external links. It's always worthwhile linking to relevant external websites that are particularly popular and well respected, but you should also make it a priority to generate links from other websites that lead back to yours. Look on this as a long term project that pays off in the end; the search engines can grow suspicious if you have too many inbound links appearing in a very short space of time, as it smacks of getting paid links - even if that isn't actually the case.

9. Experiment with your website, your content and your techniques. Nothing is set in stone when it comes to search engine optimization. Certain techniques will probably always work extremely well, but there is no optimum point to shoot for when you are learning how to optimize your website to receive the most traffic and to appeal to the search engines. Even tweaking a single word or adjusting the keyword density of a single page can make a profound difference, so keep testing and keep learning.

10. Include article marketing in your SEO arsenal. Not only is it a great way to get lots of incoming links to your website, it's also a worthwhile technique for upping your visitor numbers. If your articles are well written and relevant, you will soon notice that more and more people are clicking through the link you are providing them with in your resource box and visiting your website. If you resolve to write a couple of articles a week every week, your visitor numbers will soon start to swell.

Putting good SEO techniques into practice isn't about doing one thing at a time. It's about combining several techniques and making sure you are getting the best from your efforts overall. If you turn this into a long term strategy your website will thank you for it.